For business transformation we should think of defining a purpose, understanding the brand, and making sure the team lives it at all times
Post about Marketing
Fluent Branding Glossary by Allegro 234
Allegro 234 Branding Glossary, a comprehensive guide designed to demystify jargon and provide clear, concise definitions of key terms
Eight Major Trends in Artificial Intelligence Applied to Branding
The Professional Services sector, especially in Brand Consultancy, is shaped by Artificial Intelligence, data-driven insights, hybrid service models
Improve Business Results while Building Long-Lasting Value
The balance among creating value, generating results, and having a positive impact is a must.
Be Beauty in a Fintech is zenziya*
As a strategic business platform, the brand would drive the company towards a new type of financial entity that is part its customer lives
Purpose is the new black
For brands, it is important to be where their customers are, talk to them and learn from them but these actions are not accomplished only with digital transformations
Digitise or be digitalised
From a brand-strategy perspective, it is also the ability to detect emerging patterns and help them to take shape that is the key to creating value and obtaining results in a world immersed in this process
From pride for the collection to relations with the public
How to raise the profile of the arts and create value for the cultural ecosystem: public, artists, patrons and employees, from the brand point of view.
Saving banks | Statute changes versus brand changes
Recently, with the Spanish saving banks reform we are attending the creation and deployment of new financial institution brands. What is the aim of these changes? Changing a name is actually quite different to changing a brand. Logos had changed, but what about the internal structure? Does it respond to a concrete strategy? A brand has its value; create a new one has costs. The following chart shows a rough cost of each step supporting the change of a brand. Spanish financial system is known...
English (UK) 
Español