Category: Marketing

For business transformation we should think of defining a purpose, understanding the brand, and making sure the team lives it at all times

The Professional Services sector, especially in Brand Consultancy, is shaped by Artificial Intelligence, data-driven insights, hybrid service models

The balance among creating value, generating results, and having a positive impact is a must.

As a strategic business platform, the brand would drive the company towards a new type of financial entity that is part its customer lives

For brands, it is important to be where their customers are, talk to them and learn from them but these actions are not accomplished only with digital transformations

From a brand-strategy perspective, it is also the ability to detect emerging patterns and help them to take shape that is the key to creating value and obtaining results in…

How to raise the profile of the arts and create value for the cultural ecosystem: public, artists, patrons and employees, from the brand point of view.

Recently, with the Spanish saving banks reform we are attending the creation and deployment of new financial institution brands. What is the aim of these changes? Changing a name is…

During the last years, we have segmented and studied different tribes. Actually, we have arrived to “almost one member tribes”… The real issue, behind the scene, is that thinking of…

What I read Some days ago I was reading and article published in the McKinsey Quaterly talking about marketing. The tittle was “The consumer decision journey”. Although that the article…