Etiqueta: Unilever

Purpose-to-Brand Alignment. Nail your purpose, cascade strategy to objectives and design a brand that delivers. e.g. LEGO, Oatly & Allegro 234

Abstraction Ladder lets you nail unshakeable values at the top, tell a razor-sharp mission in the middle and tweak budgets down below

In March 2016, a new book written by members of the Medinge Group will be published by Kogan Page