Codorníu

Measuring to ensure success

The Challenge

With more than 500 years of history, Codorníu, a leading winery, has to improve the effectiveness of its marketing actions.

  • Improve the effectiveness of its marketing actions
  • Measure the effects in a company with a traditional culture
  • Take decisions based on facts
  • Build a plan to improve both the metrics and the measurement tool

Our Answer

Develop a tool to calculate the ROI and measure, initially, the BTL actions related to the brand.

    The Results

    The tool has measured what the marketing department intuitively knew about their actions.

    • Receive the first impression of a new way of making decisions
    • Discover sources for improving data mining and information and reporting systems

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