Measuring to ensure success
With more than 500 years of history, Codorníu, a leading winery, has to improve the effectiveness of its marketing actions.
- Improve the effectiveness of its marketing actions
- Measure the effects in a company with a traditional culture
- Take decisions based on facts
- Build a plan to improve both the metrics and the measurement tool
Develop a tool to calculate the ROI and measure, initially, the BTL actions related to the brand.
The tool has measured what the marketing department intuitively knew about their actions.
- Receive the first impression of a new way of making decisions
- Discover sources for improving data mining and information and reporting systems