Allegro 234 Introduces its Branding Artificial Intelligence Resources -AIR Allegro 234 December 2, 2024 No Comments Allegro 234 proudly presents its Artificial Intelligence Resources AIR for building creative business-driven brand strategies Read more
Five Key Dilemmas for Your Company and Brand Demanding Driving Effectiveness | Chapter II, Epilogue Cristian Saracco November 8, 2024 No Comments Your Company and Brand Demand Driving Effectiveness. In the previous chapter we brought you into the fascinating world of the five big dilemmas Read more
Five Key Dilemmas for Your Company and Brand Demanding Driving Effectiveness | Chapter I Cristian Saracco November 8, 2024 No Comments Your Company and Brand Dilemmas: talking about raison d'être, strategic objectives, stakeholders, competition and lasting growth Read more
Is AI the Next Branding Guru You Are Needin’? A Not-So-Scary Guide for the Clueless Cristian Saracco October 17, 2024 No Comments The important fact about AI in branding is that it's a tool. The difference is still made by people. Read more
Measuring Your Business and Brand Consciousness Allegro 234 June 20, 2022 No Comments First comprehensive approach to measuring and understanding where your company and brand are on their journey to building consciousness Read more
GDP and New Age Strategy Cristian Saracco March 30, 2022 No Comments Strategic processes have been adjusted to respond to a new, staggeringly disruptive reality Read more
Everyone Has a Purpose, Few Have a Conscience Cristian Saracco February 12, 2022 No Comments Purpose is the raison d'être of a company, the permanent basis of its strategy. Every company has a purpose, explicit or not; however, few have a conscience. Read more
The Shoemaker’s Son Always Goes Barefoot Allegro 234 September 6, 2021 No Comments Allegro 234 has made explicit its 18 years work driven by sustainable transformation and growth Read more