Tag: authenticity

Ambidextrous branding combines creativity, strategy, and sincerity to build conscious, coherent, and high-performing brands

If there’s a single word that should guide brands in their sustainability journey, it’s sincerity.

Ever feel like branding today is like tightrope walking in a windstorm? That’s because it kind of is.

Branding is the essence of a business. It shapes identity, builds trust, and creates emotional connections with customers.

In a world guided by stories rather than facts, building a sustainable brand would require more sincerity than wokeism

Ukraine, Russia and Storytelling, or when in the face of manipulation, a truth will come out. Branding and Storytelling

To build a strong and long-lasting brand experience requires a personal conversation between people –regardless of their roles, and organisations.

Forget about the values that you have written on the wall of your boardroom and focus on those few that result in observable and measurable behaviours.

As we can read in TrendWatching, over the past few years, we have moved from eco-ugly (ugly, over-priced, low performance alternatives to shiny ‘traditional sphere’ products and services) to eco-chic…