Tag

authenticity Archivos | Allegro 234

authenticity Archivos | Allegro 234

Eco-Branding… More than chic!…

By | Identity, What we think | No Comments

eco iconic

As we can read in TrendWatching, over the past few years, we have moved from eco-ugly (ugly, over-priced, low performance alternatives to shiny ‘traditional sphere’ products and services) to eco-chic (eco-friendly stuff that actually looks as nice and cool as the less responsible version).
eco iconic 3
Now it looks like we are moving to a new stage… to eco-iconic: “Goods and services sporting bold, iconic design and markers, that help their eco-conscious owners to visibly tout their eco-credentials to peers”
eco iconic 4
So, it looks like it’s time for branding… It’s not only a question of chic, iconic and/or whatever… The eco-tribe, in certain way post-modern, is looking not only for fashionable goods. No brand experience left out there that has not seen its carefully scripted messages torn apart, if not exposed for inconsistencies or broken promises…
The experience is build on honest behaviours… Companies have to think, say and act in a consistent way!…
Beware of the clients…We are looking, we are saying, we are their best critics!