Tag: brand

In a world guided by stories rather than facts, building a sustainable brand would require more sincerity than wokeism

It's that time of year when every third email contains the trends you need to look out for in 2024

Organisational cultures never change by themselves! It only takes place when individual behaviours change.

The brands that transcend are those that achieve a dynamic balance between long and short term, rationality and creativity. Is your brand on this path?

Institutionally, the brand is evolving from being a management tool to become a corporate catalyst of the highest level strategy

Politicians are still trying to understand the crisis, some big companies are launching innocuous campaigns, bankers are crying because they didn’t deserve this situation… Should I continue the list? Probably…

Create and maintain a relevant brand experience makes the difference The companies face a world that, day by day is becoming more complex and paradigmatic. The range of products and…

It looks like a Canadian question” and actually, it is!… The reason why is because I’m using two great examples of Canadian ads. Both are from Molson beer, both are…

Ronald Inglehart’s research began (almost) 20 years ago. In certain way, the upshot of this attitude research was that as societies grew prosperous, they were able to focus on “post-material” values.…