Allegro 234 Introduces its Branding Artificial Intelligence Resources -AIR Allegro 234 December 2, 2024 No Comments Allegro 234 proudly presents its Artificial Intelligence Resources AIR for building creative business-driven brand strategies Read more
Eight Major Trends in Artificial Intelligence Applied to Branding Cristian Saracco December 1, 2024 No Comments The Professional Services sector, especially in Brand Consultancy, is shaped by Artificial Intelligence, data-driven insights, hybrid service models Read more
Leaders, Business and Brands with a Conscience Cristian Saracco November 29, 2024 No Comments In a world where Business and Brands are no longer judged by products, a conscience-driven approach has emerged as a differentiator Read more
Legacy and Aspirations in Business and Brand Strategies. Jaguar? They’re Calling You! Cristian Saracco November 25, 2024 No Comments Business and Brand Strategies. Integrating a rich legacy with a forward-looking aspiration has become critical to enduring success. Read more
Five Key Dilemmas for Your Company and Brand Demanding Driving Effectiveness | Chapter II, Epilogue Cristian Saracco November 8, 2024 No Comments Your Company and Brand Demand Driving Effectiveness. In the previous chapter we brought you into the fascinating world of the five big dilemmas Read more
Five Key Dilemmas for Your Company and Brand Demanding Driving Effectiveness | Chapter I Cristian Saracco November 8, 2024 No Comments Your Company and Brand Dilemmas: talking about raison d'être, strategic objectives, stakeholders, competition and lasting growth Read more
Our Thinking in Branders Magazine, 13 Amazing Articles Allegro 234 October 1, 2024 No Comments We'd like to share this special issue we've done with Branders Magazine in which we've compiled everything we've written over the years Read more
Filtering Coffee to Reduce Acidity Levels or Diving into Business and Branding Cristian Saracco May 15, 2024 No Comments It's a current, peer-to-peer reflection on what is around us and how that affects our thoughts, decisions and actions in business and branding Read more
The Controversial Dilemma between Sincerity and Wokeism Cristian Saracco March 20, 2024 No Comments In a world guided by stories rather than facts, building a sustainable brand would require more sincerity than wokeism Read more
2024 Trends in Less Than Five Seconds Cristian Saracco December 15, 2023 No Comments It's that time of year when every third email contains the trends you need to look out for in 2024 Read more