Tag: business

Purpose is the raison d'être of a company, the permanent basis of its strategy. Every company has a purpose, explicit or not; however, few have a conscience.

How about trying to understand what we can learn from the Facebook-Meta change for our day-to-day life?

This 50 second film is about transformation, growth and awareness through brands, people and experiences.

Allegro 234 has been chosen to join the Global Mural Consultants Network. Mural is a leading remote workshops tool.

Apple, Nike, Coca-Cola, Google and BMW are the first coolest brands of 2013... 1,300 participants from 50 different countries Spanish & English version

On Thursday 30 May, we attended a working breakfast in ESADE – Madrid, in which Carlos Espinosa de los Monteros, High Commissioner for Brand Spain, outlined his project. Are the…

Different points of view, different discussed issues, different approaches... Same reality, same focus... Not in the brands, but in people, our values and a promising vision for the future.

What can we do at the Corporate University to build a brand experience that makes our employees recognise it as valuable?

The best companies to work for are in part because of their values. A company's climate is half of its results. Learn to manage intangibles.