Tag: conversation

To build a strong and long-lasting brand experience requires a personal conversation between people –regardless of their roles, and organisations.

Generosity [The Generation G] could be consider a trend in people as well as in companies. This trend probably is based on the tiredness we have regarding greed and its…

Last week I was in a conference at IE University where I participated in a round table discussion about online communities, actually about building a compelling brand experience in university…

Here we are again!… Julio and myself… [C] Generally, for what it’s important to us, we opted for products and services with brands that tell us something. A story that,…