Tag: disruption

For brands, it is important to be where their customers are, talk to them and learn from them but these actions are not accomplished only with digital transformations

Only by understanding the patterns making up the essence of the brand itself can its abilities and potential be known

During the last years, we have segmented and studied different tribes. Actually, we have arrived to “almost one member tribes”… The real issue, behind the scene, is that thinking of…

  In recent times, whether by things I’ve read, conversations I have had or ideas that I actually have, the theme of identity and image come back again and again.…