Tag: growth

As a strategic business platform, the brand would drive the company towards a new type of financial entity that is part its customer lives

The brands that transcend are those that achieve a dynamic balance between long and short term, rationality and creativity. Is your brand on this path?

Apple, Nike, Coca-Cola, Google and BMW are the first coolest brands of 2013... 1,300 participants from 50 different countries Spanish & English version

On Thursday 30 May, we attended a working breakfast in ESADE – Madrid, in which Carlos Espinosa de los Monteros, High Commissioner for Brand Spain, outlined his project. Are the…

Different points of view, different discussed issues, different approaches... Same reality, same focus... Not in the brands, but in people, our values and a promising vision for the future.

What can we do at the Corporate University to build a brand experience that makes our employees recognise it as valuable?

The best companies to work for are in part because of their values. A company's climate is half of its results. Learn to manage intangibles.

Over time, Allegro 234 has been positioned as a team of strategic  marketing and branding consulting experts. This positioning is recognized not only in Spain but also abroad. Cristián Saracco,…

The first five spontaneously suggested brands are: Apple, Coca-Cola, Google, Nespresso and Facebook.

On September 18th, I was invited to make a presentation to the future EMBA’s of the Nance College of Business, Cleveland State University. This presentation talked about the differences and…