Tag: identity

Creating and building a brand requires understanding the need for a tailor-made conversation between people –regardless of their roles, and organisations. It is a question of values and beliefs in…

Institutionally, the brand is evolving from being a management tool to become a corporate catalyst of the highest level strategy

Things have changed… The traditional definition of luxury is losing content. Luxury will be whatever you want it to be. Luxury, in a certain way, is related to scarce resources,…

Arriving to the “IAmMyBrand’ trend, I presume that we arrive to a point of real discussion. As some of you may know, I have a clear opinion regarding personal branding.…

Here we are again!… Julio and myself… [C] Generally, for what it’s important to us, we opted for products and services with brands that tell us something. A story that,…

Considering brands as an experience and a concept that transmit identity, reputation and relationship between the company and its audiences, we face a reality where those elements will be more…

Identity comes before image, and is an intrinsic part of the institution. It is built on the grounds of history, traditions, and the present and desired future. Internal and external…

At the time of studying the situation of each company regarding identity and image they can present one of five possible situations. If the apparent identity and image are high…