Identity and image are not enough

Identity and image are not enough

Considering brands as an experience and a concept that transmit identity, reputation and relationship between the company and its audiences, we face a reality where those elements will be more or less relevant according to the interests and needs of each public in...
Identity before image

Identity before image

Identity comes before image, and is an intrinsic part of the institution. It is built on the grounds of history, traditions, and the present and desired future. Internal and external people are part of it. Identity is present in the corporation, in its products and in...
Identity vis-a-vis image

Identity vis-a-vis image

At the time of studying the situation of each company regarding identity and image they can present one of five possible situations. If the apparent identity and image are high (1), we face an institution which, after generating a consistent identity, has achieved an...