Tag: image

Institutionally, the brand is evolving from being a management tool to become a corporate catalyst of the highest level strategy

Considering brands as an experience and a concept that transmit identity, reputation and relationship between the company and its audiences, we face a reality where those elements will be more…

Identity comes before image, and is an intrinsic part of the institution. It is built on the grounds of history, traditions, and the present and desired future. Internal and external…

At the time of studying the situation of each company regarding identity and image they can present one of five possible situations. If the apparent identity and image are high…