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Allegro 234 Business and Branding

Tag: insights

Thinking of strategic marketing

Thinking of strategic marketing

What I read Some days ago I was reading and article published in the McKinsey Quaterly talking about marketing. The tittle was “The consumer decision journey”. Although that the article…
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The jam session II

The jam session II

Here we are again!… Julio and myself… [C] Generally, for what it’s important to us, we opted for products and services with brands that tell us something. A story that,…
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