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Allegro 234 Business and Branding

Tag: postmodernism

Postmodernism in crisis times

Postmodernism in crisis times

Listening “This house is empty now” by Burt Bacharach, sung by Elvis Costello I began to think that this is a good example of postmodernism … You have modernity given…
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Eco-Branding… More than chic!…

Eco-Branding… More than chic!…

As we can read in TrendWatching, over the past few years, we have moved from eco-ugly (ugly, over-priced, low performance alternatives to shiny ‘traditional sphere’ products and services) to eco-chic…
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The eco-trivialization

The eco-trivialization

The ecology is a postmodern value associated with welfare. Day-after-day this value becomes more important and relevant for most of us. The situation is that during recent months, cars advertising…
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