Tag: purpose

Purpose is the raison d'être of a company, the permanent basis of its strategy. Every company has a purpose, explicit or not; however, few have a conscience.

It is key that the brand supports and synthesises the development of the business transformation process

How much is enough? This is a question that is rarely raised when discussing conventional economic, business, branding and social issues.

How about trying to understand what we can learn from the Facebook-Meta change for our day-to-day life?

Perhaps awareness, or being more aware, is already part of what drives companies to become more sustainable - even though we still have doubts about what it means to be…

Purpose must be integrated into all aspects of how companies do business.

Allegro 234 is honoured to be Founding Member of The Flow Collective, a highly experienced, blue-chip brand and strategy thinkers and doers, passionate believers in brands with purpose and conscience

The brands that transcend are those that achieve a dynamic balance between long and short term, rationality and creativity. Is your brand on this path?

For brands, it is important to be where their customers are, talk to them and learn from them but these actions are not accomplished only with digital transformations

Recreating a purpose not only starts from the company towards its external audiences, but also it’s the result of understanding external demands which drive the evolution of "why" the company…