Brand Spain | Towards 2020

Brand Spain | Towards 2020

On Thursday 30 May, we attended a working breakfast in ESADE – Madrid, in which Carlos Espinosa de los Monteros, High Commissioner for Brand Spain, outlined his project. Are the Spanish aware of the importance of Brand Spain? The answer is no, but perhaps more...
I am with the brands

I am with the brands

A month ago, two TV Channels in Spain launched a campaign in”defense of the branded products”… We are hearing slogans like¬† “We believe in brands” and/or “Do not stay white”… “We are with the brands”…...
Social Networks & Communities

Social Networks & Communities

Last week I was in a conference at IE University where I participated in a round table discussion about online communities, actually about building a compelling brand experience in university online communities. The first issue that I discovered was that in Spain,...