Tag: story-building

Branding in the vineyard often decides whether your wine is noticed, remembered, and loved… or lost in a sea of bottles

Ever feel like branding today is like tightrope walking in a windstorm? That’s because it kind of is.

Beyond traditional branding, the modern approach is far grander, and moreover, complex enough to need to be told in a simple way.

Branding is the essence of a business. It shapes identity, builds trust, and creates emotional connections with customers.

It's a current, peer-to-peer reflection on what is around us and how that affects our thoughts, decisions and actions in business and branding

In a world guided by stories rather than facts, building a sustainable brand would require more sincerity than wokeism

Ukraine, Russia and Storytelling, or when in the face of manipulation, a truth will come out. Branding and Storytelling

Ever since we have had a notion of the existence of brands (7000 BC in Mesopotamia), the aim has been and remains the same: to express singularities which consistently distinguish…

As it was written in the 2008 Trend Report, one of the main observed trend shows that there is almost no brand left out there that has not seen its…