Tag: strategy

Mark Ritson and Byron Sharp arrived at Cannes as marketing’s favourite intellectual rivals, but they agreed on five essential ideas

About branding frameworks. Perhaps too much. A critique of that obsession with models that often look cleverer than they really are.

Lasting Brands entail the art of turning them into strategic engines of the whole business, not an afterhours paint job

Abstraction Ladder lets you nail unshakeable values at the top, tell a razor-sharp mission in the middle and tweak budgets down below

Cut through the jargon and make your strategy work! A practical, executable plan keeps your business and brand aligned for success

The relationship between company, business, corporate and commercial brands is not just about structure, it’s about purpose, ethics, and execution

The true success of the brand depends on its ability to synthesise what the company is and what its business promises

For business transformation we should think of defining a purpose, understanding the brand, and making sure the team lives it at all times

Brand platforms extend beyond image or messaging, evolving into flexible frameworks that drive business growth and foster customer relationships

Business and Brand Strategies. Integrating a rich legacy with a forward-looking aspiration has become critical to enduring success.