Think as a Corporate University | Branding point of view
The best companies to work for are in part because of their values. A company's climate is half of its results. Learn to manage intangibles.
Tag: transformation
Allegro 234 in the spotlight of European Branding
Over time, Allegro 234 has been positioned as a team of strategic marketing and branding consulting experts. This positioning is recognized not only in Spain but also abroad. Cristián Saracco,…
2010 Coolest & Gaps Branding Survey | The Results
The first five spontaneously suggested brands are: Apple, Coca-Cola, Google, Nespresso and Facebook.
Branding | The European point of view | Presentation to EMBAs’ of the Nance College, Cleveland State University
On September 18th, I was invited to make a presentation to the future EMBA’s of the Nance College of Business, Cleveland State University. This presentation talked about the differences and…
Apple, the 2009 coolest brand worldwide | Coolest & Gaps Branding Survey
With the participation of more than 1,400 people during the months of December 2009, Allegro 234 conducted the “Coolest & Gaps Branding Survey”. This survey is the first in which…
2009 Coolest & Gaps Branding Survey | The Results
Results of the global survey conducted by Allegro 234 to chose the coolest brands and understand the gaps with our organizations
Coolest & Gaps Results | Apple, the coolest brand experience
With the participation of more than 1,000 people, during the months of October and November, Allegro 234 conducted the “Coolest & Gaps Branding Survey” This survey is the first in…
2008 Coolest & Gaps Branding Survey | The Results
Results of the global survey conducted by Allegro 234 to chose the coolest brands and understand the gaps with our organizations
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