Tag: transformation

Conference | Strategic clarity for wine leaders navigating margins, pricing, portfolios and legacy in a changing global market.

Ambidextrous strategy helps CEOs avoid efficiency traps and lead growth in fast-changing, intent-driven markets.

Modern growth belongs to brands that help people progress, not those competing louder for attention

Brand as an Operating System defines the operating logic that enables ambidextrous, long-term value creation

2026 without improvisation. 2026 Trends report to make better decisions, innovate with focus and connect with people

AI as amplifier is a brilliant branding tool, until you let it take the wheel. Discover why creation still belongs to humans, not algorithms

Cristián Saracco, founding partner of Allegro 234 has been appointed as a member of the jury for the upcoming edition of the VID 2025 Awards

The relationship between marketing and branding is like that between tigers and lions: they are different animals, even though both are felines

Ambidextrous branding combines creativity, strategy, and sincerity to build conscious, coherent, and high-performing brands

Branding in the vineyard often decides whether your wine is noticed, remembered, and loved… or lost in a sea of bottles