This year, my greatest wish is that during 2023, at the start of each day, we remember to act with common sense
Cristian Saracco Articles
Strategic processes have been adjusted to respond to a new, staggeringly disruptive reality
Ukraine, Russia and Storytelling, or when in the face of manipulation, a truth will come out. Branding and Storytelling
Purpose is the raison d’être of a company, the permanent basis of its strategy. Every company has a purpose, explicit or not; however, few have a conscience.
How much is enough? This is a question that is rarely raised when discussing conventional economic, business, branding and social issues.
How about trying to understand what we can learn from the Facebook-Meta change for our day-to-day life?
Perhaps awareness, or being more aware, is already part of what drives companies to become more sustainable – even though we still have doubts about what it means to be sustainable.
Organisational cultures never change by themselves! It only takes place when individual behaviours change.
The balance among creating value, generating results, and having a positive impact is a must.
Purpose must be integrated into all aspects of how companies do business.