Cristian Saracco Articles

Founding Partner | Allegro234 Founding Member | The Flow Collective Full Member | Medinge Group Member Editorial Committee | Branders Magazine

Commitment to Take Office. Really!

Just thinking is not enough, just saying is not enough, the time has come to walk the talk with courage.

GDP and New Age Strategy

Strategic processes have been adjusted to respond to a new, staggeringly disruptive reality

Ukraine, Russia and Storytelling

Ukraine, Russia and Storytelling, or when in the face of manipulation, a truth will come out. Branding and Storytelling

Everyone Has a Purpose, Few Have a Conscience

Purpose is the raison d’être of a company, the permanent basis of its strategy. Every company has a purpose, explicit or not; however, few have a conscience.