Strategic processes have been adjusted to respond to a new, staggeringly disruptive reality
Cristian Saracco Articles
Founding Partner | Allegro234
Founding Member | The Flow Collective
Full Member | Medinge Group
Member Editorial Committee | Branders Magazine
Ukraine, Russia and Storytelling
Ukraine, Russia and Storytelling, or when in the face of manipulation, a truth will come out. Branding and Storytelling
Everyone Has a Purpose, Few Have a Conscience
Purpose is the raison d’être of a company, the permanent basis of its strategy. Every company has a purpose, explicit or not; however, few have a conscience.
Be Beauty in a Fintech is zenziya*
As a strategic business platform, the brand would drive the company towards a new type of financial entity that is part its customer lives
Four keys to develop a brand aligned with the Company
The brands that transcend are those that achieve a dynamic balance between long and short term, rationality and creativity. Is your brand on this path?
Five Keys to Building a Purpose
Recreating a purpose not only starts from the company towards its external audiences, but also it’s the result of understanding external demands which drive the evolution of “why” the company exists
Branding & Purpose | When Adam & Eve become fashionable
Correctly articulated, the purpose is a strong connection between legacy and aspirations, in which relationship time, emotional intensity, intimacy and reciprocity between organization and people are combined
The unbearable lightness of subtle disruptions
Only by understanding the patterns making up the essence of the brand itself can its abilities and potential be known
En route to brands with purpose
Constructing an aim, or owning a brand with a conscience requires leaders who can take this transformation forward.
Digitise or be digitalised
From a brand-strategy perspective, it is also the ability to detect emerging patterns and help them to take shape that is the key to creating value and obtaining results in a world immersed in this process
Brand conversations
To build a strong and long-lasting brand experience requires a personal conversation between people –regardless of their roles, and organisations.
Brands with a conscience | The book
In March 2016, a new book written by members of the Medinge Group will be published by Kogan Page
