Author: Cristian Saracco

Branding in organizations of art is a process that creates value for its public, artists, financers and employees.

Create and maintain a relevant brand experience makes the difference The companies face a world that, day by day is becoming more complex and paradigmatic. The range of products and…

Listening “This house is empty now” by Burt Bacharach, sung by Elvis Costello I began to think that this is a good example of postmodernism … You have modernity given…

From the standpoint of branding, pay attention to the power of words … As for the video, it has no waste.      

I begin with a phrase that Bill Clinton said in a debate to George Bush … “It’s the economy, stupid!”And so it seems … Since the’90s, the brand valuation was…

I’ve returned from my vacation, back to what I usually do … and I say usual and not common … I use to do something I love, which rises each…

As it was written in the 2008 Trend Report, one of the main observed trend shows that there is almost no brand left out there that has not seen its…

This video, comming from commoncraft, focuses on basics of social media: new technology that makes everyone a producer and tools that give everyone a chance to have a say… This…

Taisin, a Japanese company, has introduced that creates ice spheres. The issue is that they discovered that spheres of ice are preferred by serious on the rocks drinkers because the…

As we can read in TrendWatching, over the past few years, we have moved from eco-ugly (ugly, over-priced, low performance alternatives to shiny ‘traditional sphere’ products and services) to eco-chic…