Author: Cristian Saracco

From the standpoint of branding, pay attention to the power of words … As for the video, it has no waste.      

I begin with a phrase that Bill Clinton said in a debate to George Bush … “It’s the economy, stupid!”And so it seems … Since the’90s, the brand valuation was…

I’ve returned from my vacation, back to what I usually do … and I say usual and not common … I use to do something I love, which rises each…

As it was written in the 2008 Trend Report, one of the main observed trend shows that there is almost no brand left out there that has not seen its…

This video, comming from commoncraft, focuses on basics of social media: new technology that makes everyone a producer and tools that give everyone a chance to have a say… This…

Taisin, a Japanese company, has introduced that creates ice spheres. The issue is that they discovered that spheres of ice are preferred by serious on the rocks drinkers because the…

As we can read in TrendWatching, over the past few years, we have moved from eco-ugly (ugly, over-priced, low performance alternatives to shiny ‘traditional sphere’ products and services) to eco-chic…

Within the framework of the celebrations for its 5th anniversary in the Spanish market (as a strategic marketing and branding boutique), Allegro 234 presented in Madrid the macro-trends that are…

Here we are again!… Julio and myself… [C] Generally, for what it’s important to us, we opted for products and services with brands that tell us something. A story that,…

Considering brands as an experience and a concept that transmit identity, reputation and relationship between the company and its audiences, we face a reality where those elements will be more…