Business-Driven and People-Centred Branding fuses impact, empathy and AI to build credible, human growth
Cristian Saracco Articles
The Superpower of Brand Strategy | The Elegance of the Simple
A robust brand strategy serves as a compass, guiding organisations through the complexities of market demands and consumer expectations
Brand-Led Experience | Synchronising Strategy, Service, and Sincerity Across Every Touchpoint
Brand-led experience means making every customer interaction, from opening your app to speaking with support, feel distinctly like your brand
The jam session II
Here we are again!... Julio and myself... [C] Generally, for what it's important to us, we opted for products and...
Identity and image are not enough
Considering brands as an experience and a concept that transmit identity, reputation and relationship between the...
Branding… Did you say branding?
Today, in Javier Velilla's blog, he posted this video from Hundred Monkeys which is trying to explain what Branding...
Belonging values could be self-expression values”¦couldn’t them?
It looks like a Canadian question" and actually, it is!... The reason why is because I'm using two great examples of...
Deep in our environment
Probably, one of the most challenging situations in our "NetWorld" is that both people and companies can be...
Tribal Branding
Ronald Inglehart's research began (almost) 20 years ago. In certain way, the upshot of this attitude research was that...
Identity before image
Identity comes before image, and is an intrinsic part of the institution. It is built on the grounds of history,...
Identity and image require strategic thinking
The first formal models used for building brands strategies were created during the industrial era and were related to...
Identity vis-a-vis image
At the time of studying the situation of each company regarding identity and image they can present one of five...















