The relationship between marketing and branding is like that between tigers and lions: they are different animals, even though both are felines
Cristian Saracco Articles
Founding Partner | Allegro234
Founding Member | The Flow Collective
Full Member | Medinge Group
Member Editorial Committee | Branders Magazine
Sincerity Matters | The Power of Truth in Ambidextrous Branding
Ambidextrous branding combines creativity, strategy, and sincerity to build conscious, coherent, and high-performing brands
Branding in the Vineyard | Navigating the Challenges of Wine Brand Strategy
Branding in the vineyard often decides whether your wine is noticed, remembered, and loved… or lost in a sea of bottles
Leaders, Business and Brands with a Conscience
In a world where Business and Brands are no longer judged by products, a conscience-driven approach has emerged as a differentiator
Legacy and Aspirations in Business and Brand Strategies. Jaguar? They’re Calling You!
Business and Brand Strategies. Integrating a rich legacy with a forward-looking aspiration has become critical to enduring success.
Five Key Dilemmas for Your Company and Brand Demanding Driving Effectiveness | Chapter II, Epilogue
Your Company and Brand Demand Driving Effectiveness. In the previous chapter we brought you into the fascinating world of the five big dilemmas
Five Key Dilemmas for Your Company and Brand Demanding Driving Effectiveness | Chapter I
Your Company and Brand Dilemmas: talking about raison d’être, strategic objectives, stakeholders, competition and lasting growth
Is AI the Next Branding Guru You Are Needin’? A Not-So-Scary Guide for the Clueless
The important fact about AI in branding is that it’s a tool. The difference is still made by people.
Our Thinking in Branders Magazine, 13 Amazing Articles
We’d like to share this special issue we’ve done with Branders Magazine in which we’ve compiled everything we’ve written over the years
Filtering Coffee to Reduce Acidity Levels or Diving into Business and Branding
It’s a current, peer-to-peer reflection on what is around us and how that affects our thoughts, decisions and actions in business and branding
The Controversial Dilemma between Sincerity and Wokeism
In a world guided by stories rather than facts, building a sustainable brand would require more sincerity than wokeism
2024 Trends in Less Than Five Seconds
It’s that time of year when every third email contains the trends you need to look out for in 2024
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