Brand as an Operating System defines the operating logic that enables ambidextrous, long-term value creation
Cristian Saracco Articles
Founding Partner | Allegro234
Founding Member | The Flow Collective
Full Member | Medinge Group
Member Editorial Committee | Branders Magazine
Not Every Christmas Moment Is a Brand Moment
Christmas Moment… Why Branders Should Pause, Reflect, and Honour Humanity in the Festive Season
AI as Amplifier | Branding in an Age of Digital Delusions
AI as amplifier is a brilliant branding tool, until you let it take the wheel. Discover why creation still belongs to humans, not algorithms
Jaguar’s Bold Gamble
Jaguar, the Perils and Promise of Rebranding as a Paragon of Modern Luxury. A blueprint or a cautionary tale for other heritage brands?
Developing a Successful Brand Strategy
Creating a robust brand strategy is essential for businesses aiming to thrive in competitive markets.
Eight Major Trends in Artificial Intelligence Applied to Branding
The Professional Services sector, especially in Brand Consultancy, is shaped by Artificial Intelligence, data-driven insights, hybrid service models
Leaders, Business and Brands with a Conscience
In a world where Business and Brands are no longer judged by products, a conscience-driven approach has emerged as a differentiator
Legacy and Aspirations in Business and Brand Strategies. Jaguar? They’re Calling You!
Business and Brand Strategies. Integrating a rich legacy with a forward-looking aspiration has become critical to enduring success.
Five Key Dilemmas for Your Company and Brand Demanding Driving Effectiveness | Chapter II, Epilogue
Your Company and Brand Demand Driving Effectiveness. In the previous chapter we brought you into the fascinating world of the five big dilemmas
Five Key Dilemmas for Your Company and Brand Demanding Driving Effectiveness | Chapter I
Your Company and Brand Dilemmas: talking about raison d’être, strategic objectives, stakeholders, competition and lasting growth
Is AI the Next Branding Guru You Are Needin’? A Not-So-Scary Guide for the Clueless
The important fact about AI in branding is that it’s a tool. The difference is still made by people.
Our Thinking in Branders Magazine, 13 Amazing Articles
We’d like to share this special issue we’ve done with Branders Magazine in which we’ve compiled everything we’ve written over the years
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