The relationship between marketing and branding is like that between tigers and lions: they are different animals, even though both are felines
Cristian Saracco Articles
Founding Partner | Allegro234
Founding Member | The Flow Collective
Full Member | Medinge Group
Member Editorial Committee | Branders Magazine
Sincerity Matters | The Power of Truth in Ambidextrous Branding
Ambidextrous branding combines creativity, strategy, and sincerity to build conscious, coherent, and high-performing brands
Branding in the Vineyard | Navigating the Challenges of Wine Brand Strategy
Branding in the vineyard often decides whether your wine is noticed, remembered, and loved… or lost in a sea of bottles
Filtering Coffee to Reduce Acidity Levels or Diving into Business and Branding
It’s a current, peer-to-peer reflection on what is around us and how that affects our thoughts, decisions and actions in business and branding
The Controversial Dilemma between Sincerity and Wokeism
In a world guided by stories rather than facts, building a sustainable brand would require more sincerity than wokeism
2024 Trends in Less Than Five Seconds
It’s that time of year when every third email contains the trends you need to look out for in 2024
Back to Essentials in 2023!
This year, my greatest wish is that during 2023, at the start of each day, we remember to act with common sense
The Future of Fashion, Food and Finance
What will the future of fashion, food and finance look like? A Medinge Group debate day
Commitment to Take Office. Really!
Just thinking is not enough, just saying is not enough, the time has come to walk the talk with courage.
GDP and New Age Strategy
Strategic processes have been adjusted to respond to a new, staggeringly disruptive reality
Ukraine, Russia and Storytelling
Ukraine, Russia and Storytelling, or when in the face of manipulation, a truth will come out. Branding and Storytelling
Everyone Has a Purpose, Few Have a Conscience
Purpose is the raison d’être of a company, the permanent basis of its strategy. Every company has a purpose, explicit or not; however, few have a conscience.
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