Agricultural Branding: Discover how agri-brands are moving beyond commodities to create value, trust, and consumer loyalty.
Cristian Saracco Articles
Founding Partner | Allegro234
Founding Member | The Flow Collective
Full Member | Medinge Group
Member Editorial Committee | Branders Magazine
Sustainability and Sincerity in Branding | Common Sense in Times of Woke Excess
If there’s a single word that should guide brands in their sustainability journey, it’s sincerity.
Conscious Impact | Making Sense of “Conscience” without Turning It into Branding Sauce
Conscious impact is a deliberate, everyday practice of acting ethically, knowledgeably and with awareness of the consequences.
Back to Essentials in 2023!
This year, my greatest wish is that during 2023, at the start of each day, we remember to act with common sense
The Future of Fashion, Food and Finance
What will the future of fashion, food and finance look like? A Medinge Group debate day
Commitment to Take Office. Really!
Just thinking is not enough, just saying is not enough, the time has come to walk the talk with courage.
GDP and New Age Strategy
Strategic processes have been adjusted to respond to a new, staggeringly disruptive reality
Ukraine, Russia and Storytelling
Ukraine, Russia and Storytelling, or when in the face of manipulation, a truth will come out. Branding and Storytelling
Everyone Has a Purpose, Few Have a Conscience
Purpose is the raison d’être of a company, the permanent basis of its strategy. Every company has a purpose, explicit or not; however, few have a conscience.
Enough… Is Enough?
How much is enough? This is a question that is rarely raised when discussing conventional economic, business, branding and social issues.
Meta-… Verse or Conscience?
How about trying to understand what we can learn from the Facebook-Meta change for our day-to-day life?
Conscience Makes Sense for Business
Perhaps awareness, or being more aware, is already part of what drives companies to become more sustainable – even though we still have doubts about what it means to be sustainable.
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