Agricultural Branding: Discover how agri-brands are moving beyond commodities to create value, trust, and consumer loyalty.
Cristian Saracco Articles
Founding Partner | Allegro234
Founding Member | The Flow Collective
Full Member | Medinge Group
Member Editorial Committee | Branders Magazine
Sustainability and Sincerity in Branding | Common Sense in Times of Woke Excess
If there’s a single word that should guide brands in their sustainability journey, it’s sincerity.
Conscious Impact | Making Sense of “Conscience” without Turning It into Branding Sauce
Conscious impact is a deliberate, everyday practice of acting ethically, knowledgeably and with awareness of the consequences.
Enough… Is Enough?
How much is enough? This is a question that is rarely raised when discussing conventional economic, business, branding and social issues.
Meta-… Verse or Conscience?
How about trying to understand what we can learn from the Facebook-Meta change for our day-to-day life?
Conscience Makes Sense for Business
Perhaps awareness, or being more aware, is already part of what drives companies to become more sustainable – even though we still have doubts about what it means to be sustainable.
Purpose Has the Power to Transform Your Organization
Organisational cultures never change by themselves! It only takes place when individual behaviours change.
Improve Business Results while Building Long-Lasting Value
The balance among creating value, generating results, and having a positive impact is a must.
Purpose Matters by What You Do, Not by What You Say
Purpose must be integrated into all aspects of how companies do business.
Be Beauty in a Fintech is zenziya*
As a strategic business platform, the brand would drive the company towards a new type of financial entity that is part its customer lives
Four keys to develop a brand aligned with the Company
The brands that transcend are those that achieve a dynamic balance between long and short term, rationality and creativity. Is your brand on this path?
Five Keys to Building a Purpose
Recreating a purpose not only starts from the company towards its external audiences, but also it’s the result of understanding external demands which drive the evolution of “why” the company exists
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