Category: Branding

The important fact about AI in branding is that it's a tool. The difference is still made by people.

It's a current, peer-to-peer reflection on what is around us and how that affects our thoughts, decisions and actions in business and branding

In a world guided by stories rather than facts, building a sustainable brand would require more sincerity than wokeism

It's that time of year when every third email contains the trends you need to look out for in 2024

What will the future of fashion, food and finance look like? A Medinge Group debate day

Just thinking is not enough, just saying is not enough, the time has come to walk the talk with courage.

Strategic processes have been adjusted to respond to a new, staggeringly disruptive reality

Ukraine, Russia and Storytelling, or when in the face of manipulation, a truth will come out. Branding and Storytelling

Purpose is the raison d'être of a company, the permanent basis of its strategy. Every company has a purpose, explicit or not; however, few have a conscience.

It is key that the brand supports and synthesises the development of the business transformation process