Category: Branding

How much is enough? This is a question that is rarely raised when discussing conventional economic, business, branding and social issues.

How about trying to understand what we can learn from the Facebook-Meta change for our day-to-day life?

Perhaps awareness, or being more aware, is already part of what drives companies to become more sustainable - even though we still have doubts about what it means to be…

Purpose must be integrated into all aspects of how companies do business.

As a strategic business platform, the brand would drive the company towards a new type of financial entity that is part its customer lives

The brands that transcend are those that achieve a dynamic balance between long and short term, rationality and creativity. Is your brand on this path?

Creating and building a brand requires understanding the need for a tailor-made conversation between people –regardless of their roles, and organisations. It is a question of values and beliefs in…

For brands, it is important to be where their customers are, talk to them and learn from them but these actions are not accomplished only with digital transformations

Recreating a purpose not only starts from the company towards its external audiences, but also it’s the result of understanding external demands which drive the evolution of "why" the company…

Correctly articulated, the purpose is a strong connection between legacy and aspirations, in which relationship time, emotional intensity, intimacy and reciprocity between organization and people are combined