The Tendentious Dr. Utterson | The ‘innovation disruption’ trend & Branding | Chapter 4
- Branding
During the last years, we have segmented and studied different tribes. Actually, we have arrived to “almost one member tribes”……
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Articles
The tendentious Dr. Utterson | The ‘Phantasy’ trend & Branding | Chapter 3
- Branding
There are several sites talking about ‘phantasy’. Perhaps, the most valuable synthesis about this trend could be found in TrendWatching…
The tendentious Dr. Utterson | The ‘Generosity’ trend & Branding | Chapter 2
- Culture
Generosity [The Generation G] could be consider a trend in people as well as in companies. This trend probably is…
The tendentious Dr. Utterson is back | Chapter 1
- Branding
Some of you, actually only few of you, remember the very beginnings of Brand 3.0… The original name of this…
Just another boring blogpost talking about Tiger Woods
- Culture
During the last couple of weeks we have read whatever you want regarding the Tiger Woods -TW, Affair… A man…
Twenty-first century slaves
- Branding
Gideon would say: “Deleuze in The Logic of Sense: It’s a strange position the one that blindly values the depth…
Quantity vs Quality to build an online brand experience
- Branding
For a couple of weeks, I was in a rush and only updated my status in Webjam, continue with some…
Thinking of strategic marketing
- Marketing
What I read Some days ago I was reading and article published in the McKinsey Quaterly talking about marketing. The…
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