Tag: Allegro 234

The important fact about AI in branding is that it's a tool. The difference is still made by people.

We'd like to share this special issue we've done with Branders Magazine in which we've compiled everything we've written over the years

In a world guided by stories rather than facts, building a sustainable brand would require more sincerity than wokeism

What will the future of fashion, food and finance look like? A Medinge Group debate day

Just thinking is not enough, just saying is not enough, the time has come to walk the talk with courage.

First comprehensive approach to measuring and understanding where your company and brand are on their journey to building consciousness

Strategic processes have been adjusted to respond to a new, staggeringly disruptive reality

Ukraine, Russia and Storytelling, or when in the face of manipulation, a truth will come out. Branding and Storytelling

Purpose is the raison d'être of a company, the permanent basis of its strategy. Every company has a purpose, explicit or not; however, few have a conscience.