Tag: branding

The best companies to work for are in part because of their values. A company's climate is half of its results. Learn to manage intangibles.

Those who explain themselves best, keep it simple. When I recall, and I still can, some of the teachers I had, I discover that I have the most affection and…

Recently, with the Spanish saving banks reform we are attending the creation and deployment of new financial institution brands. What is the aim of these changes? Changing a name is…

Over time, Allegro 234 has been positioned as a team of strategic  marketing and branding consulting experts. This positioning is recognized not only in Spain but also abroad. Cristián Saracco,…

The first five spontaneously suggested brands are: Apple, Coca-Cola, Google, Nespresso and Facebook.

On September 18th, I was invited to make a presentation to the future EMBA’s of the Nance College of Business, Cleveland State University. This presentation talked about the differences and…

Usually, after a few days of being on vacation (of which I’m back), my thoughts begin to wander freely again, without the normal ‘noises’ that we use to have during…

‘It was early in the morning and I was ready to departure to the Country of the Bears. Again I was going to delve into their forests which goes from…

Last month we organized an online survey asking about masstige brands. The survey was opened during two weeks. Before results We considered only 12 brands that were mentioned as masstige…

Politicians are still trying to understand the crisis, some big companies are launching innocuous campaigns, bankers are crying because they didn’t deserve this situation… Should I continue the list? Probably…