Tag: branding

Institutionally, the brand is evolving from being a management tool to become a corporate catalyst of the highest level strategy

Ever since we have had a notion of the existence of brands (7000 BC in Mesopotamia), the aim has been and remains the same: to express singularities which consistently distinguish…

Apple, Nike, Coca-Cola, Google and BMW are the first coolest brands of 2013... 1,300 participants from 50 different countries Spanish & English version

On Thursday 30 May, we attended a working breakfast in ESADE – Madrid, in which Carlos Espinosa de los Monteros, High Commissioner for Brand Spain, outlined his project. Are the…

Different points of view, different discussed issues, different approaches... Same reality, same focus... Not in the brands, but in people, our values and a promising vision for the future.

What can we do at the Corporate University to build a brand experience that makes our employees recognise it as valuable?

The best companies to work for are in part because of their values. A company's climate is half of its results. Learn to manage intangibles.

Those who explain themselves best, keep it simple. When I recall, and I still can, some of the teachers I had, I discover that I have the most affection and…

Recently, with the Spanish saving banks reform we are attending the creation and deployment of new financial institution brands. What is the aim of these changes? Changing a name is…

Over time, Allegro 234 has been positioned as a team of strategic  marketing and branding consulting experts. This positioning is recognized not only in Spain but also abroad. Cristián Saracco,…