Tag: branding

I would like to begin this synthesis with something said by President Clinton, ‘It’s the economy, idiot…!’. At the end of this short story you will probably understand the reason…

Things have changed… The traditional definition of luxury is losing content. Luxury will be whatever you want it to be. Luxury, in a certain way, is related to scarce resources,…

Arriving to the “IAmMyBrand’ trend, I presume that we arrive to a point of real discussion. As some of you may know, I have a clear opinion regarding personal branding.…

One of the deepest changes during this century has been that we have moved from a world split in real and virtual to one that could be described as offline…

During the last years, we have segmented and studied different tribes. Actually, we have arrived to “almost one member tribes”… The real issue, behind the scene, is that thinking of…

There are several sites talking about ‘phantasy’. Perhaps, the most valuable synthesis about this trend could be found in TrendWatching and The Cool Hunter. Phantasy is based in two movements…

Generosity [The Generation G] could be consider a trend in people as well as in companies. This trend probably is based on the tiredness we have regarding greed and its…

Some of you, actually only few of you, remember the very beginnings of Brand 3.0… The original name of this social network was “Jekyll & Hide on Branding”… It had…

With the participation of more than 1,400 people during the months of December 2009, Allegro 234 conducted the “Coolest & Gaps Branding Survey”. This survey is the first in which…

During the last couple of weeks we have read whatever you want regarding the Tiger Woods -TW, Affair… A man who behaved as a depredator tiger, visiting an excesive number…