Tag: branding

The first five spontaneously suggested brands are: Apple, Coca-Cola, Google, Nespresso and Facebook.

On September 18th, I was invited to make a presentation to the future EMBA’s of the Nance College of Business, Cleveland State University. This presentation talked about the differences and…

Usually, after a few days of being on vacation (of which I’m back), my thoughts begin to wander freely again, without the normal ‘noises’ that we use to have during…

‘It was early in the morning and I was ready to departure to the Country of the Bears. Again I was going to delve into their forests which goes from…

Last month we organized an online survey asking about masstige brands. The survey was opened during two weeks. Before results We considered only 12 brands that were mentioned as masstige…

Politicians are still trying to understand the crisis, some big companies are launching innocuous campaigns, bankers are crying because they didn’t deserve this situation… Should I continue the list? Probably…

I would like to begin this synthesis with something said by President Clinton, ‘It’s the economy, idiot…!’. At the end of this short story you will probably understand the reason…

Things have changed… The traditional definition of luxury is losing content. Luxury will be whatever you want it to be. Luxury, in a certain way, is related to scarce resources,…

Arriving to the “IAmMyBrand’ trend, I presume that we arrive to a point of real discussion. As some of you may know, I have a clear opinion regarding personal branding.…

One of the deepest changes during this century has been that we have moved from a world split in real and virtual to one that could be described as offline…