Tag: branding

A month ago, two TV Channels in Spain launched a campaign in”defense of the branded products”… We are hearing slogans like  “We believe in brands” and/or “Do not stay white”……

Last week I was in a conference at IE University where I participated in a round table discussion about online communities, actually about building a compelling brand experience in university…

At some point in history we lost our way … Today, some people insist that we have found it… Did they say that seriously? do they believe in waht they…

With the participation of more than 1,000 people, during the months of October and November, Allegro 234 conducted the “Coolest & Gaps Branding Survey” This survey is the first in…

  In recent times, whether by things I’ve read, conversations I have had or ideas that I actually have, the theme of identity and image come back again and again.…

Branding in organizations of art is a process that creates value for its public, artists, financers and employees.

Create and maintain a relevant brand experience makes the difference The companies face a world that, day by day is becoming more complex and paradigmatic. The range of products and…

Results of the global survey conducted by Allegro 234 to chose the coolest brands and understand the gaps with our organizations

Listening “This house is empty now” by Burt Bacharach, sung by Elvis Costello I began to think that this is a good example of postmodernism … You have modernity given…

I begin with a phrase that Bill Clinton said in a debate to George Bush … “It’s the economy, stupid!”And so it seems … Since the’90s, the brand valuation was…