2008 Coolest & Gaps Branding Survey | The Results

Conscience, impact, and branding: how to integrate value, results, and responsible growth into credible brands.

Mark Ritson and Byron Sharp arrived at Cannes as marketing’s favourite intellectual rivals, but they agreed on five essential ideas

Culture, leadership, and branding: how to turn internal purpose into behaviours, experiences, and sustainable value.

Hybrid experiences and brand: how to turn physical and digital channels into coherent, valuable relationships