Creating and building a brand requires understanding the need for a tailor-made conversation between people –regardless of their roles, and organisations. It is a question of values and beliefs in a context of wider discussion.
Purpose is the new black
by Roberta Larocca | Impactful Marketing, Living Brands
For brands, it is important to be where their customers are, talk to them and learn from them but these actions are not accomplished only with digital transformations
Five Keys to Building a Purpose
by Cristian Saracco | Living Brands
Recreating a purpose not only starts from the company towards its external audiences, but also it’s the result of understanding external demands which drive the evolution of “why” the company exists
Branding & Purpose | When Adam & Eve become fashionable
by Cristian Saracco | Connected Experiences, Living Brands
Correctly articulated, the purpose is a strong connection between legacy and aspirations, in which relationship time, emotional intensity, intimacy and reciprocity between organization and people are combined
What the media say about B Corp
by Allegro 234 | News
You may be interested on reading what others have to say about B Corpâ„¢, especially the media
Happy to be a Certified B Corp
by Allegro 234 | News
As a new kind of branding firm, we are proud to be a B Corpâ„¢
From purpose to product | Why brand matters?
by Roberta Larocca | Connected Experiences, Innovative Culture
If a brand is requested to fulfill with what it promises… and people fulfill that promise through their daily work, the company builds trust and increases its value.
The unbearable lightness of subtle disruptions
by Cristian Saracco | Living Brands
Only by understanding the patterns making up the essence of the brand itself can its abilities and potential be known
En route to brands with purpose
by Cristian Saracco | Connected Experiences, Living Brands
Constructing an aim, or owning a brand with a conscience requires leaders who can take this transformation forward.