The Controversial Dilemma between Sincerity and Wokeism Cristian Saracco March 20, 2024 No Comments In a world guided by stories rather than facts, building a sustainable brand would require more sincerity than wokeism Read more
2024 Trends in Less Than Five Seconds Cristian Saracco December 15, 2023 No Comments It's that time of year when every third email contains the trends you need to look out for in 2024 Read more
Twenty Years Building Brands and Forging Awesome Friendships Allegro 234 September 18, 2023 No Comments We continue enjoying this journey... We continue creating and building the route on which today we surpassed this great milestone. Let's go for more! Read more
The Future of Fashion, Food and Finance Cristian Saracco November 17, 2022 No Comments What will the future of fashion, food and finance look like? A Medinge Group debate day Read more
Commitment to Take Office. Really! Cristian Saracco September 5, 2022 No Comments Just thinking is not enough, just saying is not enough, the time has come to walk the talk with courage. Read more
Measuring Your Business and Brand Consciousness Allegro 234 June 20, 2022 No Comments First comprehensive approach to measuring and understanding where your company and brand are on their journey to building consciousness Read more
GDP and New Age Strategy Cristian Saracco March 30, 2022 No Comments Strategic processes have been adjusted to respond to a new, staggeringly disruptive reality Read more
Ukraine, Russia and Storytelling Cristian Saracco March 21, 2022 No Comments Ukraine, Russia and Storytelling, or when in the face of manipulation, a truth will come out. Branding and Storytelling Read more
How Business Can Do the Right Thing and Be Profitable Allegro 234 March 1, 2022 No Comments Read more
Everyone Has a Purpose, Few Have a Conscience Cristian Saracco February 12, 2022 No Comments Purpose is the raison d'être of a company, the permanent basis of its strategy. Every company has a purpose, explicit or not; however, few have a conscience. Read more