Tag: cristian saracco

Recreating a purpose not only starts from the company towards its external audiences, but also it’s the result of understanding external demands which drive the evolution of "why" the company…

To build a strong and long-lasting brand experience requires a personal conversation between people –regardless of their roles, and organisations.

Institutionally, the brand is evolving from being a management tool to become a corporate catalyst of the highest level strategy

Ever since we have had a notion of the existence of brands (7000 BC in Mesopotamia), the aim has been and remains the same: to express singularities which consistently distinguish…

Apple, Nike, Coca-Cola, Google and BMW are the first coolest brands of 2013... 1,300 participants from 50 different countries Spanish & English version

On Thursday 30 May, we attended a working breakfast in ESADE – Madrid, in which Carlos Espinosa de los Monteros, High Commissioner for Brand Spain, outlined his project. Are the…

Different points of view, different discussed issues, different approaches... Same reality, same focus... Not in the brands, but in people, our values and a promising vision for the future.

What can we do at the Corporate University to build a brand experience that makes our employees recognise it as valuable?

The best companies to work for are in part because of their values. A company's climate is half of its results. Learn to manage intangibles.

Those who explain themselves best, keep it simple. When I recall, and I still can, some of the teachers I had, I discover that I have the most affection and…