Leaders, Business and Brands with a Conscience Cristian Saracco November 29, 2024 No Comments In a world where Business and Brands are no longer judged by products, a conscience-driven approach has emerged as a differentiator Read more
Legacy and Aspirations in Business and Brand Strategies. Jaguar? They’re Calling You! Cristian Saracco November 25, 2024 No Comments Business and Brand Strategies. Integrating a rich legacy with a forward-looking aspiration has become critical to enduring success. Read more
Five Key Dilemmas for Your Company and Brand Demanding Driving Effectiveness | Chapter II, Epilogue Cristian Saracco November 8, 2024 No Comments Your Company and Brand Demand Driving Effectiveness. In the previous chapter we brought you into the fascinating world of the five big dilemmas Read more
Five Key Dilemmas for Your Company and Brand Demanding Driving Effectiveness | Chapter I Cristian Saracco November 8, 2024 No Comments Your Company and Brand Dilemmas: talking about raison d'être, strategic objectives, stakeholders, competition and lasting growth Read more
The Controversial Dilemma between Sincerity and Wokeism Cristian Saracco March 20, 2024 No Comments In a world guided by stories rather than facts, building a sustainable brand would require more sincerity than wokeism Read more
2024 Trends in Less Than Five Seconds Cristian Saracco December 15, 2023 No Comments It's that time of year when every third email contains the trends you need to look out for in 2024 Read more
Twenty Years Building Brands and Forging Awesome Friendships Allegro 234 September 18, 2023 No Comments We continue enjoying this journey... We continue creating and building the route on which today we surpassed this great milestone. Let's go for more! Read more
The Future of Fashion, Food and Finance Cristian Saracco November 17, 2022 No Comments What will the future of fashion, food and finance look like? A Medinge Group debate day Read more
Commitment to Take Office. Really! Cristian Saracco September 5, 2022 No Comments Just thinking is not enough, just saying is not enough, the time has come to walk the talk with courage. Read more
GDP and New Age Strategy Cristian Saracco March 30, 2022 No Comments Strategic processes have been adjusted to respond to a new, staggeringly disruptive reality Read more