Tag: cristian saracco

Identity comes before image, and is an intrinsic part of the institution. It is built on the grounds of history, traditions, and the present and desired future. Internal and external…

The first formal models used for building brands strategies were created during the industrial era and were related to productive processes. These are the most popular ones, and although they…

At the time of studying the situation of each company regarding identity and image they can present one of five possible situations. If the apparent identity and image are high…

When buying, for example a Volkswagen Phaeton, you can get to know what stage of the process it is going through, from manufacturing to transportation and delivery. In fact from…