Tag: roberta larocca

Allegro 234 has been chosen to join the Global Mural Consultants Network. Mural is a leading remote workshops tool.

Allegro 234 will launch a new website in September 2015. It will be the most representative deliverable of its fluid strategic thinking process. The following paragraphs explain that process and…

Anticipating patterns to create scenarios, explore options, select, turn them into concepts and stage. With a shared leadership with our clients, with iterative development and constant adaptation

Apple, Nike, Coca-Cola, Google and BMW are the first coolest brands of 2013... 1,300 participants from 50 different countries Spanish & English version

On Thursday 30 May, we attended a working breakfast in ESADE – Madrid, in which Carlos Espinosa de los Monteros, High Commissioner for Brand Spain, outlined his project. Are the…

Different points of view, different discussed issues, different approaches... Same reality, same focus... Not in the brands, but in people, our values and a promising vision for the future.

What can we do at the Corporate University to build a brand experience that makes our employees recognise it as valuable?

The best companies to work for are in part because of their values. A company's climate is half of its results. Learn to manage intangibles.

Over time, Allegro 234 has been positioned as a team of strategic  marketing and branding consulting experts. This positioning is recognized not only in Spain but also abroad. Cristián Saracco,…

The first five spontaneously suggested brands are: Apple, Coca-Cola, Google, Nespresso and Facebook.