Think as a Corporate University | Branding point of view

How wine brands preserve terroir, family and ritual while building relevance for tomorrow’s drinkers worldwide.

Article based on ‘Beyond Babel | Human Dignity in the Age of Artificial Intelligence’, published on the Medinge Group website

Conscience, impact, and branding: how to integrate value, results, and responsible growth into credible brands.

Mark Ritson and Byron Sharp arrived at Cannes as marketing’s favourite intellectual rivals, but they agreed on five essential ideas