Allegro 234 is honoured to be Founding Member of The Flow Collective, a highly experienced, blue-chip brand and strategy thinkers and doers, passionate believers in brands with purpose and conscience
Allegro 234 Articles
Allegro 234 Joins the Global Mural Consultant Network
Allegro 234 has been chosen to join the Global Mural Consultants Network. Mural is a leading remote workshops tool.
Allegro 234 Honoured as “2017 Best for the World | Workers”
Allegro 234 was recognized for creating the most positive impact for its team based on an independent, comprehensive assessment administered by the non-profit B Lab
The tendentious Dr. Utterson | Synthesis | End of season
I would like to begin this synthesis with something said by President Clinton, 'It's the economy, idiot...!'. At the...
The tendentious Dr. Utterson | ‘Luxurious’ trend & Branding | Chapter 7
Things have changed... The traditional definition of luxury is losing content. Luxury will be whatever you want it to...
The tendentious Dr. Utterson | ‘IAmMyBrand’ trend & Branding | Chapter 6
Arriving to the "IAmMyBrand' trend, I presume that we arrive to a point of real discussion. As some of you may know, I...
The tendentious Dr. Utterson | ‘From virtual to online’ trend & Branding | Chapter 5
One of the deepest changes during this century has been that we have moved from a world split in real and virtual to...
The Tendentious Dr. Utterson | The ‘innovation disruption’ trend & Branding | Chapter 4
During the last years, we have segmented and studied different tribes. Actually, we have arrived to "almost one member...
The tendentious Dr. Utterson | The ‘Phantasy’ trend & Branding | Chapter 3
There are several sites talking about 'phantasy'. Perhaps, the most valuable synthesis about this trend could be found...
The tendentious Dr. Utterson | The ‘Generosity’ trend & Branding | Chapter 2
Generosity [The Generation G] could be consider a trend in people as well as in companies. This trend probably is...
The tendentious Dr. Utterson is back | Chapter 1
Some of you, actually only few of you, remember the very beginnings of Brand 3.0... The original name of this social...
Apple, the 2009 coolest brand worldwide | Coolest & Gaps Branding Survey
With the participation of more than 1,400 people during the months of December 2009, Allegro 234 conducted the...