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Allegro 234 is a global branding and innovation consultancy that catalyzes your company grow through its brands and culture.
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Allegro 234 Joins the Global Mural Consultant Network
Allegro 234 has been chosen to join the Global Mural Consultants Network. Mural is a leading remote workshops tool.
Allegro 234 Honoured as “2017 Best for the World | Workers”
Allegro 234 was recognized for creating the most positive impact for its team based on an independent, comprehensive assessment administered by the non-profit B Lab
The tendentious Dr. Utterson | Synthesis | End of season
I would like to begin this synthesis with something said by President Clinton, 'It's the economy, idiot...!'. At the...
The tendentious Dr. Utterson | ‘Luxurious’ trend & Branding | Chapter 7
Things have changed... The traditional definition of luxury is losing content. Luxury will be whatever you want it to...
The tendentious Dr. Utterson | ‘IAmMyBrand’ trend & Branding | Chapter 6
Arriving to the "IAmMyBrand' trend, I presume that we arrive to a point of real discussion. As some of you may know, I...
The tendentious Dr. Utterson | ‘From virtual to online’ trend & Branding | Chapter 5
One of the deepest changes during this century has been that we have moved from a world split in real and virtual to...
The Tendentious Dr. Utterson | The ‘innovation disruption’ trend & Branding | Chapter 4
During the last years, we have segmented and studied different tribes. Actually, we have arrived to "almost one member...
The tendentious Dr. Utterson | The ‘Phantasy’ trend & Branding | Chapter 3
There are several sites talking about 'phantasy'. Perhaps, the most valuable synthesis about this trend could be found...
The tendentious Dr. Utterson | The ‘Generosity’ trend & Branding | Chapter 2
Generosity [The Generation G] could be consider a trend in people as well as in companies. This trend probably is...
The tendentious Dr. Utterson is back | Chapter 1
Some of you, actually only few of you, remember the very beginnings of Brand 3.0... The original name of this social...
Apple, the 2009 coolest brand worldwide | Coolest & Gaps Branding Survey
With the participation of more than 1,400 people during the months of December 2009, Allegro 234 conducted the...
