Wine: The Future Needs Terroir
How wine brands preserve terroir, family and ritual while building relevance for tomorrow’s drinkers worldwide.
What the media say about B Corp
As Allegro 234 is a Certified B Corp®, we believe that you may be interested on reading what others have to say about B Corp™, especially the media.
To read more, just go to News & Media | B Corporation
Other Insights
Why Artificial Intelligence Needs Human Dignity, Not Just Better Software
Article based on ‘Beyond Babel | Human Dignity in the Age of Artificial Intelligence’, published on the Medinge Group website
When Brands Must Prove That Growth Can Also Have Meaning and Conscience
Conscience, impact, and branding: how to integrate value, results, and responsible growth into credible brands.
What Mark Ritson and Byron Sharp’s Cannes Debate Still Leaves Unresolved
Mark Ritson and Byron Sharp arrived at Cannes as marketing’s favourite intellectual rivals, but they agreed on five essential ideas
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