Brand relevance means a deep emotional project that is inherently human – no AI
Cristian Saracco Articles
Soulful Strategy | When Ethical Principles and Data-Driven Actions Collide
How ethical business purpose enhanced by AI-driven metrics transforms storytelling into measurable impact
Visual Minimalism | A Strategic Edge in the Story Economy
Visual minimalism enhances brand clarity, boosts engagement, and drives business growth in the digital age.
Brandtopia or Needing a Fast-Forward to the Past
Usually, after a few days of being on vacation (of which I'm back), my thoughts begin to wander freely again, without...
The tale of the brave bears | About country brand experience
'It was early in the morning and I was ready to departure to the Country of the Bears. Again I was going to delve into...
Masstige brands or the problem of being the ham of the sandwich
Last month we organized an online survey asking about masstige brands. The survey was opened during two weeks. Before...
Twenty-first century slaves
Gideon would say: "Deleuze in The Logic of Sense: It's a strange position the one that blindly values the depth at the...
Thinking of strategic marketing
What I read Some days ago I was reading and article published in the McKinsey Quaterly talking about marketing. The...
Between grayscale and bleached
"... Leaden, dense and static clouds covered the sky producing a time confusion and diverted us from the moment to...
Is it the fault of the gun? | Sales driven companies
It is so important, a t the end of the month, to pay salaries, expenses ... no doubt about it ... That if we do not...
I am with the brands
A month ago, two TV Channels in Spain launched a campaign in"defense of the branded products"... We are hearing...
Right of precendence
At some point in history we lost our way ... Today, some people insist that we have found it... Did they say that...















