Business-Driven and People-Centred Branding fuses impact, empathy and AI to build credible, human growth
Cristian Saracco Articles
The Superpower of Brand Strategy | The Elegance of the Simple
A robust brand strategy serves as a compass, guiding organisations through the complexities of market demands and consumer expectations
Brand-Led Experience | Synchronising Strategy, Service, and Sincerity Across Every Touchpoint
Brand-led experience means making every customer interaction, from opening your app to speaking with support, feel distinctly like your brand
Metamorphosis
In recent times, whether by things I've read, conversations I have had or ideas that I actually have, the theme...
Marketing | Becoming one of the round table knights
Create and maintain a relevant brand experience makes the difference The companies face a world that, day by day is...
Postmodernism in crisis times
Listening "This house is empty now" by Burt Bacharach, sung by Elvis Costello I began to think that this is a good...
It’s the economy stupid! … Thinking about brand valuation
I begin with a phrase that Bill Clinton said in a debate to George Bush ... "It's the economy, stupid!"And so it seems...
Walk the talk!
As it was written in the 2008 Trend Report, one of the main observed trend shows that there is almost no brand left...
Eco-Branding… More than chic!…
As we can read in TrendWatching, over the past few years, we have moved from eco-ugly (ugly, over-priced, low...
The jam session II
Here we are again!... Julio and myself... [C] Generally, for what it's important to us, we opted for products and...
Identity and image are not enough
Considering brands as an experience and a concept that transmit identity, reputation and relationship between the...
Branding… Did you say branding?
Today, in Javier Velilla's blog, he posted this video from Hundred Monkeys which is trying to explain what Branding...















