Author: Cristian Saracco

Generosity [The Generation G] could be consider a trend in people as well as in companies. This trend probably is based on the tiredness we have regarding greed and its…

Some of you, actually only few of you, remember the very beginnings of Brand 3.0… The original name of this social network was “Jekyll & Hide on Branding”… It had…

During the last couple of weeks we have read whatever you want regarding the Tiger Woods -TW, Affair… A man who behaved as a depredator tiger, visiting an excesive number…

Gideon would say: “Deleuze in The Logic of Sense: It’s a strange position the one that blindly values the depth at the expense of the surface, giving to superficial the…

For a couple of weeks, I was in a rush and only updated my status in Webjam, continue with some conversations here and in LinkedIn, invite people in Facebook to…

What I read Some days ago I was reading and article published in the McKinsey Quaterly talking about marketing. The tittle was “The consumer decision journey”. Although that the article…

“… Leaden, dense and static clouds covered the sky producing a time confusion and diverted us from the moment to make us feel like in a limbo where time stands…

It is so important, a t the end of the month, to pay salaries, expenses … no doubt about it … That if we do not sold this doesn’t happen,…

A month ago, two TV Channels in Spain launched a campaign in”defense of the branded products”… We are hearing slogans like  “We believe in brands” and/or “Do not stay white”……

Last week I was in a conference at IE University where I participated in a round table discussion about online communities, actually about building a compelling brand experience in university…