Author: Cristian Saracco

What I read Some days ago I was reading and article published in the McKinsey Quaterly talking about marketing. The tittle was “The consumer decision journey”. Although that the article…

“… Leaden, dense and static clouds covered the sky producing a time confusion and diverted us from the moment to make us feel like in a limbo where time stands…

It is so important, a t the end of the month, to pay salaries, expenses … no doubt about it … That if we do not sold this doesn’t happen,…

A month ago, two TV Channels in Spain launched a campaign in”defense of the branded products”… We are hearing slogans like  “We believe in brands” and/or “Do not stay white”……

Last week I was in a conference at IE University where I participated in a round table discussion about online communities, actually about building a compelling brand experience in university…

At some point in history we lost our way … Today, some people insist that we have found it… Did they say that seriously? do they believe in waht they…

  In recent times, whether by things I’ve read, conversations I have had or ideas that I actually have, the theme of identity and image come back again and again.…

Branding in organizations of art is a process that creates value for its public, artists, financers and employees.

Create and maintain a relevant brand experience makes the difference The companies face a world that, day by day is becoming more complex and paradigmatic. The range of products and…

Listening “This house is empty now” by Burt Bacharach, sung by Elvis Costello I began to think that this is a good example of postmodernism … You have modernity given…