Brand relevance means a deep emotional project that is inherently human – no AI
Cristian Saracco Articles
Founding Partner | Allegro234
Founding Member | The Flow Collective
Full Member | Medinge Group
Member Editorial Committee | Branders Magazine
Soulful Strategy | When Ethical Principles and Data-Driven Actions Collide
How ethical business purpose enhanced by AI-driven metrics transforms storytelling into measurable impact
Visual Minimalism | A Strategic Edge in the Story Economy
Visual minimalism enhances brand clarity, boosts engagement, and drives business growth in the digital age.
Is it the fault of the gun? | Sales driven companies
It is so important, a t the end of the month, to pay salaries, expenses ... no doubt about it ... That if we do not...
I am with the brands
A month ago, two TV Channels in Spain launched a campaign in"defense of the branded products"... We are hearing...
Right of precendence
At some point in history we lost our way ... Today, some people insist that we have found it... Did they say that...
Metamorphosis
In recent times, whether by things I've read, conversations I have had or ideas that I actually have, the theme...
Marketing | Becoming one of the round table knights
Create and maintain a relevant brand experience makes the difference The companies face a world that, day by day is...
Postmodernism in crisis times
Listening "This house is empty now" by Burt Bacharach, sung by Elvis Costello I began to think that this is a good...
It’s the economy stupid! … Thinking about brand valuation
I begin with a phrase that Bill Clinton said in a debate to George Bush ... "It's the economy, stupid!"And so it seems...
Walk the talk!
As it was written in the 2008 Trend Report, one of the main observed trend shows that there is almost no brand left...
Eco-Branding… More than chic!…
As we can read in TrendWatching, over the past few years, we have moved from eco-ugly (ugly, over-priced, low...
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