Category: Branding

Only by understanding the patterns making up the essence of the brand itself can its abilities and potential be known

Constructing an aim, or owning a brand with a conscience requires leaders who can take this transformation forward.

In March 2016, a new book written by members of the Medinge Group will be published by Kogan Page

Forget about the values that you have written on the wall of your boardroom and focus on those few that result in observable and measurable behaviours.

Institutionally, the brand is evolving from being a management tool to become a corporate catalyst of the highest level strategy

Allegro 234 will launch a new website in September 2015. It will be the most representative deliverable of its fluid strategic thinking process. The following paragraphs explain that process and…

Be global and local, collaborate and compete, explore and explode, align and break the inertia… achieve economic results, be sustainable and develop people. How are these dilemmas reconciled?

Anticipating patterns to create scenarios, explore options, select, turn them into concepts and stage. With a shared leadership with our clients, with iterative development and constant adaptation

Ever since we have had a notion of the existence of brands (7000 BC in Mesopotamia), the aim has been and remains the same: to express singularities which consistently distinguish…

Those who explain themselves best, keep it simple. When I recall, and I still can, some of the teachers I had, I discover that I have the most affection and…