Tag: branding

During the last years, we have segmented and studied different tribes. Actually, we have arrived to “almost one member tribes”… The real issue, behind the scene, is that thinking of…

There are several sites talking about ‘phantasy’. Perhaps, the most valuable synthesis about this trend could be found in TrendWatching and The Cool Hunter. Phantasy is based in two movements…

Generosity [The Generation G] could be consider a trend in people as well as in companies. This trend probably is based on the tiredness we have regarding greed and its…

Some of you, actually only few of you, remember the very beginnings of Brand 3.0… The original name of this social network was “Jekyll & Hide on Branding”… It had…

With the participation of more than 1,400 people during the months of December 2009, Allegro 234 conducted the “Coolest & Gaps Branding Survey”. This survey is the first in which…

During the last couple of weeks we have read whatever you want regarding the Tiger Woods -TW, Affair… A man who behaved as a depredator tiger, visiting an excesive number…

Gideon would say: “Deleuze in The Logic of Sense: It’s a strange position the one that blindly values the depth at the expense of the surface, giving to superficial the…

For a couple of weeks, I was in a rush and only updated my status in Webjam, continue with some conversations here and in LinkedIn, invite people in Facebook to…

Results of the global survey conducted by Allegro 234 to chose the coolest brands and understand the gaps with our organizations

What I read Some days ago I was reading and article published in the McKinsey Quaterly talking about marketing. The tittle was “The consumer decision journey”. Although that the article…