From Brand Book to Brand Centre | How Brand Trust Becomes a Living Experience
A Brand Centre turns static brand guidelines into living governance, connecting company principles, business decisions and brand experience to build…
Branding | The European point of view | Presentation to EMBAs’ of the Nance College, Cleveland State University
On September 18th, I was invited to make a presentation to the future EMBA’s of the Nance College of Business, Cleveland State University.
__50__.jpg "cleveland")
__24__.jpg "EMBA_Nance")
This presentation talked about the differences and similarities between US and Europe regarding branding. Below, you’ll find it!
I know that without the verbal comments, parts of this presentation could be difficult to understand, however, the key points are enough clear (I hope!).
If you have any question, do not hesitate to make a comment about it… I’ll be here!
I was honoured and it was a pleasure to share these thoughts with professors as well as the EMBAs’! Thanks!
Other Insights
Legacy Is an Asset | How Heritage Brands Turn the Past into Future Growth
Legacy creates future growth when companies preserve valuable meaning while developing new products, experiences and business models.
Brand and Demand | How Ambidextrous Brands Build Tomorrow While Selling Today
Brand builds memory while demand creates momentum. Ambidextrous growth connects today’s performance with tomorrow’s preference.
When AI Knows More, Human Judgement Matters More
As AI masters computational complexity, human judgement gains value through context, imagination, emotion, creativity and responsibility.
English
Spanish